Pages

Wednesday, 14 September 2011

What's next for Google?

As stated in a recent post on Mashable.com (http://mashable.com/2011/09/13/google-flight-search/) Google has recently announced its 'Flight Search' tool, expanding its interests and services in the travel industry. Users can currently browse and purchase domestic flights in the United States, however, it is likely that the service will be expanded worldwide.



This makes me wonder, what's next for Google? Google already operates in a plethora of industries, from its Android mobile phone platform, to Google+, to Gmail, to YouTube, Google seems to be everywhere we look. However, I don't think this is just because Google is such a powerful entity. The products it creates generally seem to be well made and innovative, and often spur on a number of 'copy cat' clones, ultimately the greatest form of flattery. 

Some may claim that having one company having access to so much information about one person isn't a good thing (see my previous post about Facebook privacy). But the real question is, what's next for Google? Surely there isn't many products left that it hasn't already explored. But whatever it chooses to create next, I don't think it's presence is such a bad thing. 

2 comments:

Wags said...

If Google are just using their search powers to provide this info, and they're not taking a commission from the airlines to recommend one over another, then I don't have a problem with it. As soon as Google turn into a travel agent, with biased recommendations based on commission rates, they've crossed the line.

I wonder how travel agents feel about this move?

David Williamson said...

Wags: I feel that the tool still has some length to go until it is actually really useful and something which I'd use. Integration with its review services, possibly on each airline/flight, or even hotels if the tool is expanded would be great. However for the moment, I think it will struggle to catch on. If it does however, I'm sure travel agents will not be happy! I know personally, I never bother researching for trips through travel agents, my first stop is always the internet.

Post a Comment